Working directly with the C-Suite, I was the creative director for the first ever Paychex All Company Virtual Meeting during the COVID-19 Pandemic. My team and I focused on blending technology, design and messaging to create a successful virtual experience for all employee at Paychex. We combined forces with the events team at Paychex and outside vendors to make our vision come to life.

Having joined Paychex and its established User Experience/Product Design team, the goal was to evolve the team to better support Product Management. The team was composed of UX Designers and UX Researchers. However, a huge focus was messaging and content found within Paychex Flex, our flagship app. I worked with a partnering organization to “seed” and start the UX Content Design team. The team has since grown to a team of approximately 10 team members and has embedded team members within almost every agile team at Paychex during the product development lifecycle.

As you’ll see below, I’m also a dog agility judge, coach and trainer. With that, I wanted to establish a personal brand that I could start including on some of my own course maps and other learning material. Here’s what I came up with. I took inspiration from the Filipino Flag and incorporated illustrations I created representing agility.

Every year, my wife and I release new “merch” for purchase by our students. Here’s a few mockups of what I’ve designed.

Here are a few more examples of designs we use to promote our business. These include signage/banners, social promotions, etc.

Not that kind of judge…a judge in the growing sport of dog agility. I design courses and judge competitions throughout the country. It allows me to exercise my creativity in a different way but still provide structure based on understanding of how dogs run and how people run.

In May of 2016, my wife and I formalized our business: Five Points Training. We have a growing set of happy “teammates” (aka clients) that come to us so we can coach the person…not the dog…how to run dog agility.